The Vision for somnio was conceived over coffee, truancy and recklessness. The age old winning formula. More importantly, a frustration with adverts and a love for the art of filmmaking helped turn a vision into an audacious reality.
George R R Martin said that “when you know what a man wants, who know who he is, and how to move him.” In our humble opinion – the purpose of any piece of visual art must be to move someone. In order to do that, we had to become masters of what people wanted; masters of the stimuli that dictate and direct human behaviours. Once we’d done that we could really start to move people, and start to redefine the relationships brands have with their audiences.
Our answer was story – the single inescapable co-ordinated exchange that is fundamental to human existence. From childhood, the brain starts to detect visual patterns in nature, and so too it detects patterns in information. Stories are recognisable patterns, and in those patterns we find meaning and share understanding.