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“IF HISTORY WERE TAUGHT IN THE FORM OF STORIES IT WOULD NEVER BE FORGOTTEN.”

THE SOMNIO STORY

VISION

The Vision for somnio was conceived over coffee, truancy and recklessness. The age old winning formula. More importantly, a frustration with adverts and a love for the art of filmmaking helped turn a vision into an audacious reality.

George R R Martin said that “when you know what a man wants, who know who he is, and how to move him.” In our humble opinion – the purpose of any piece of visual art must be to move someone. In order to do that, we had to become masters of what people wanted; masters of the stimuli that dictate and direct human behaviours. Once we’d done that we could really start to move people, and start to redefine the relationships brands have with their audiences.

Our answer was story – the single inescapable co-ordinated exchange that is fundamental to human existence. From childhood, the brain starts to detect visual patterns in nature, and so too it detects patterns in information. Stories are recognisable patterns, and in those patterns we find meaning and share understanding.

EXECUTION

We are Somnio – named after the latin for ‘to dream.’ Why? Because the act of dreaming is the most convincing argument for our insatiable desire for storytelling. However distracted we may get, our brain creates stories that we tell ourselves while we sleep. We are storytellers here, and we want to use story to change the way that brands interact with their audiences.

More often than not, adverts replace compelling narratives with brand messages, subtle metaphor with calls to action, and cinematic quality with poor content intended to seep into the brains of viewers undetected. We want to change that. Good content interacts with its audience. It engages people. As George R R Martin said, you need to know what a man wants to move him. We don’t create adverts. We create Micro-Films that utilise the insatiable desire for story, and by association, allow our audiences to discover the personality behind the brands we work with. We are the dream catchers.

We are Somnio.
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© 2016 SOMNIO PRODUCTIONS LTD.