This was a fascinating project. It was a horror series, but not as you know the genre…it went viral and to date, accumulatively across the videos, has over 3million views.

In partnership with Tom Ransom (Creator, Producer, Co-director, Co-writer), we tricked the internet into believeing that ‘THE NEW QUEEN OF YOUTUBE’, daughter of a millionare businessman ‘SOPHIE’ existed. We gave her social media accounts, an online shop and a weekly Vlog on youtube.

Youtubers caught on and the distain for her millenial, flaunting her wealth, positive vibes, caught the ire of thousands.

All was not as it seemed however as Vlog by Vlog it became clear that this was an unfolding horror series. A subredit began and thousands of amateur sluths began to try and work out what was going on in this Horror/ARG.

The project has gone on to win First Prize at FLICKERS RIIFF and is currently doing the festival circuit.